Josh speaks on marketing technology, marketing operations, and B2B demand generation techniques. He has been a featured trainer and speaker with companies like Adobe, MERGE/Perkuto, Marketo, and RingLead, including consulting engagements on four continents.
Speaking Topics
- Marketing technology and operations methodologies.
- Platform Management & Martech Product Management
- Campaign Production & Operations
- Privacy operations and compliance
- Account Based Marketing Operations
- Next generation architectures
Please see examples and many links below.
Upcoming Speaking Engagements
Make a request: hello |at| jdavidhill.com
Reviews
“Excellent Q&A” – Enrico D at Nurture Your Audience the Way they Want to be Nurtured.
“Great session – best mix of strategy & tactical – plus the great quote: “Don’t be a low life spammer” – Alexander N.
“Would love to see more sessions like this and from this presenter.”
“Full of insightful, actionable insight!”
Past Speaking Engagements
RevOps FM: Product Managing the Martech Stack, March 27, 2024 with Justin Norris.
Attribution Podcast with Ian Michels of Adobe, March 2024 – Learn why Attribution is about responses and why you should look at the journey pathway probability.
Humans of Martech: Mastering Martech, February 2024
Opstars Podcast: Maximizing ROI of Your Martech Stack, November 2023
Mopsapalooza 2023: The Three Steps to Martech ROI – Business Cases Executives Love
TechTarget: Making Alignment Work – December 8, 2022
Omnichannel Orchestration with Marketo & Adobe Experience Cloud – this was a popular talk that had 3 live versions! Adobe Webinars & Adobe Summit 2021.
MOPSCON 2022: Campaign Operations: A Primer for Production Teams
Adobe Summit 2022: March 16 Omnichannel Orchestration with Marketo & Adobe Experience Cloud with my good friend and colleague, Gunjan Batra. This presentation was reprised on July 16 and Oct 6 2022!
MOPSCON 2021: Sept 14, 2021: 5 Steps to a Martech Power Stack with Kelly Jo Horton. In our long anticipated update to our 2019 talk, Kelly and I update our approach to martech management.
Martech Vendor Relations on the OpsCast MOPsPros Podcast – Sept 2021 with Michael Hartmann & Mike Rizzo. In this chat I discussed my approach to working with martech vendors based on my experience as salesperson and buyer.
Building World Class MOPS Teams – MOPsCon by Etumos – Sept 2019. I present my approach to managing a MOPS and Martech Teach through coaching, assignments, and career planning. I show how to use the Etumos MOPS team framework: Campaign Ops, Platform Ops, Analytics, and Development.
Adobe Summit 2019 – How to Manage Your Martech Stack with Kelly Jo Horton. In this talk, Kelly and I speak about approaches to technology management, roadmaps, and vendor management.
April 30, 2018: Master Nurturing and Engagement Programs – Marketo Summit In this live presentation, I covered key concepts to leverage Marketo’s automation more effectively for nurture. I introduce the Journey Session and Cadence Type concepts. [Slides] [Posts]
September 12-13, 2016: Corporate Executive Board Mid Market Council – Featured Speaker In two sessions, I spoke about the Martech Maturity Model™, the Nurture Waterfall, and Enabling Account Based Marketing. I shared my experiences and frameworks for building out effective martech stacks as well as bringing in ABM for organizations that are still making a marketing transformation. The audience was composed of demand generation B2B marketers.
May 11, 2016: Nurture the Way Your Audience Wants to be Nurtured at the Marketo Nation Summit. Do you nurture your audience the same way you would like to be nurtured by your vendors? Probably not. We’ll explore the nurturing framework to ensure your team always considers the audience, not just this month’s MQL target. Learn about:
- The Audience Centered Framework for Nurturing
- How to use the Framework in Marketo Engagements
Wow! 542 people saw this!
May 10, 2016: ABM Success Path – Infrastructure and Campaign Secrets Unveiled at the Marketo Nation Summit, with Charlie Liang of BigPanda.io and 239 other people. Need to jumpstart your ABM efforts yesterday? Don’t struggle with your martech stack and database to support your ambitious efforts. Join this session to learn how two Marketo Champions do Account Based Marketing, including:
- The Segmentation Framework you didn’t know you needed for targeting Accounts and Personas
- How to measure the performance of your ABM tactics in Marketo
- Real-life ABM campaigns you can deploy immediately
May 2016: Interview with Microsoft on Account Based Marketing
May 2016: Interview with Jeff Coveney of RevEngine Insider
October 2015: Setting Up Program Channels for Success with Adam New-Waterson, CMO of LeanData and Jessica Cross-Falarski, Director of Demand Gen at Everstring. This webinar discussed several approaches for using and managing Program Channel Statuses within Marketo.
May 2015: How to Build a Lead Lifecycle Model System at the Marketo Summit 2015 with Jeff Coveney of RevEngineMarketing (now at Knak). This presentation discussed two main methods to constructing a Lead Lifecycle, primarily with Marketo and Salesforce. It is the basis for handling and tracking all leads.
December 2014: How to Build a Revenue Cycle Model – Marketo User Group LA. This presentation discussed considerations for the RCM in Marketo and the Lead Lifecycle System.
July 17, 2014: How to be a Marketing Automation Rockstar. Sponsored by RingLead and Perkuto, I discussed how I became a Marketing Automation guru and how others can do the same.
December 2013: Drip Nurturing vs. Engagements at the Marketo User Group Boston
I continue to reference this presentation to help marketers understand when to use Marketo’s Engagements vs. standard wait step campaigns.
February 2013: Marketo Analytics How To at the Marketo User Group New York and Netherlands
Two similar presentations on the common uses of the standard Marketo analytics reports and ways to manipulate them to get at the data marketers need.