Good data yields accurate forecasts and funnel insights to optimize your campaign ROI. Attribution data helps you
- Prioritize marketing investments for maximum ROI
- Cut poorly performing tactics
- Continuously test, measure, and refine
I build the infrastructure to supply clean data to your models.
Marketing Attribution data is response data from people acting on your Offers in Channels. Optimization models like Marketing Mix Modelling (MMM) or Multi-Touch Attribution rely on this response data for accurate forecasts.
With deep experience at dozens of organizations—from startups to enterprises—I can easily setup the attribution architecture to feed your funnel models and forecasts. I use the Channel-Offer method to structure and capture critical response data, so you have clear picture of how well your precious campaign dollars deliver results.
- Responses, not touches
- Data Design
- Data Capture
- Data Storage
- Dashboard Design
- Multi-Touch Journey Analysis to predict most likely channels and offers at each Stage of a deal including upsells
Schedule a time to get started!
I do not provide forecasting or modeling services. I will work with your analyst team to support their data requirements.