Posts, Podcasts, Presentations, and Webinars
- RevOps FM: Product Managing the Martech Stack, March 27, 2024 with Justin Norris.
- Attribution Podcast with Ian Michels of Adobe (coming soon!)
- Humans of Martech: Mastering Martech, February 2024
- Opstars Podcast: Maximizing ROI of Your Martech Stack, November 2023
- Mopsapalooza 2023: The Three Steps to Martech ROI – Business Cases Executives Love
- TechTarget: Making Alignment Work – December 8, 2022
- MOPSCON 2020-22: Campaign Operations and Martech Stack Management
- Omnichannel Orchestration with Marketo & Adobe Experience Cloud – this was a popular talk that had 3 live versions! Adobe Webinars & Adobe Summit 2021.
- Adobe Summit: Marketo Nation 2019: I am delighted to speak again at the Marketo Summit in Las Vegas with fellow expert Kelly Horton. We’ll share our approaches to Martech Stack Management.
- Winner, Top 33 Marketing Ops Game Changers -selected by martech leaders Scott Brinker, Matt Heinz, and David Raab.
- Interview with Josh Hill on Digital Marketing Technology, May 2016.
- How to Learn Demand Generation at Integrate, May 14, 2015
- Why Marketing Automation Needs Permission Marketing on HubSpot Blog. (This is one of my favorite and most shared posts ever).
- Live Presentation: Marketo Summit with Jeff Coveney at RevEngine Marketing: “The Tale of Two Lifecycles.” April 15, 2015. [Slides]
- Building the Ultimate Marketing Tech Stack at Invoca.
- Improving Attribution Data Collection at Invoca.
- Marketing Automation Tips at Invoca.
- Marketing Automation Lessons at RingLead and Marketing Automation Newbies Guide ebook.
- How to Clean Your Marketo Database at RingLead.
- How to Automate Cleaning Your Marketo on Marketo Developers’ Blog.
- When do you need to hire a developer for marketing automation? at Marketo Developers’ Blog.
- Quoted in eMarketer’s “What Benefits of Marketing Automation” report, February 4, 2015.
- History of Marketing Infographic with RingLead and Perkuto, February 3, 2015
- December 10, 2013: Boston Marketo User Group on Engagements
- February 2013: NYC Marketo User Group on Analytics
- G2Crowd Reviews
- TrustRadius Review of Marketo
- How to Double Your Marketing Team Without New Hires, Marketo Blog (July 2014)
- 5 Things Marketing Automation Administrators Should Know, Heinz Marketing (July 2014)
- Perkuto Blog Posts
- RingLead Guest Posts
- Newcomers’ Guide to Marketing Automation – RingLead (May 2014)
- “Is My Company Ready for Marketing Automation” – HubSpot (Jan 14, 2014).
- “Secret Sauce: 8 Tips from Demand Generation Master Chefs.” – Eloqua (Nov 2013).
- “B2B Lead Nurturing in Marketo.” – Lead Lizard (July 2013).
- “Best Practices for Marketing Automation from 11 Experts.” – Marketo (March 2013).
- Capture Track Convert – Use Marketing Automation to Double Your Time at 1/4 the Cost. (Jan 2013)