Good news everyone!
The Marketo User Guide survey results are here!
The survey showed most of us have been using Market for 0-2 years, which is consistent with the growth of the platform. While over half of respondents understand “most of Marketo,” only 17% consider themselves Power Users. Nearly everyone wanted to learn more about Nurturing Flows and Analytics.
And everyone wanted a single, definitive resource for answers to using Marketo effectively.
Based on these results, here is the proposed outline for the first edition of the User Guide.
Email me at jdhill [at] jdavidhill.com if you would like to contribute a Case Study or definitive How To based on the Outline. Many thanks!
- Segmentation Uses
- Segmentation and AB Testing
- Revenue Cycle Modeler
- Revenue Cycle Analytics
- SalesForce.com Integration
- Managing your database cost effectively.
- Creating gated asset areas.
- Landing Pages
- AdWords Integration