Many of us in the B2B demand generation space are targeting the same companies: Global 2000, Fortune 1000, and Fortune 500/100/50.
In other words, large companies with complex problems, multiple functional areas, and global operations ripe for us to solve problems for.
In Marketo, though, you need to filter these firms out to do three things:
- Score leads who match from these firms.
- Route these high value leads over to sales
- Segment these leads for nurturing, dynamic content, or whatever.
And wow is it painful to copy and paste that list in from Hoover’s or other databases. So here you are, the lists, in an easy to copy format. Many thanks to Jason Long for the Fortune 500 list and for reminding me to find my files :).